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MSP Capital Become Principal Partners of AFC Bournemouth

MSP Capital have been confirmed as AFC Bournemouth's principal partner and front of shirt sponsor.

The multi-year partnership will see MSP Capital's logo featured on the front of the men's first-team home, away, and third shirts for the 2020/21 campaign. Furthermore, the company's logo will appear on both the adult and youth versions of retail shirts, which will be available for pre-order shortly.

AFC Bournemouth has been on an exciting and inspiring journey over the past 10 years, from the depths of League Two to the Premier League – the club’s rise has been one of the most remarkable stories in English football’s recent history.

This is a really proud day for MSP Capital. With childhood ‘Cherries’ fans in the company, we could never have imagined we would be able to support our local team and contribute towards the next chapter in the unique story of this great football club.


Rob Mitchell, commercial director at AFC Bournemouth, spoke further on the importance of the partnership.

"MSP Capital are a company we have worked closely with for a number of years so it is a real pleasure to be able to announce them as the club's front of shirt sponsor and principal partner," he said.

“It is always great to work with a locally based business who are genuine supporters of the club. We are looking forward to supporting them to increase their profile nationally, whilst also undertaking some local community-based initiatives.”


On the announcement, MSP Capital Director, Adam Tovey stated:

“The recent journey at AFC Bournemouth shows great synergy with MSP Capital’s transition from a small family business to a market-leading provider of property finance throughout the UK. We both have aspirations to continue to excel and push through new boundaries.


As a local business, providing property development and bridging finance across the UK, MSP Capital is thrilled to partner with this great team and support them as we move into this new season together.

On a personal level as a lifelong Cherries fan, I am incredibly proud to be contributing and supporting our local football club.”

MSP Capital - Striving to make anything possible.

Article published by BPA member 1080.

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